J-Beauty Decoded

Japanese Beauty, Translated

The skincare science Japan keeps to itself

We translate product reviews, ingredient research, and routines from @cosme and Japanese dermatology. 15 million reviews. Zero in English — until now.

Discover

Four tools built on data from @cosme, Kakaku.com, and LDK testing labs. Every recommendation drawn from Japanese-language sources that don't exist in English.

Recent

listicle

Top 10 Japanese Skincare Brands Compared: SK-II, Hada Labo, Shiseido, Tatcha (2026)

Compared: 10 Japanese skincare brands from SK-II to Hatomugi. Hero products, signature ingredients, price tier, and verdict for each.

@cosme Top Rated

The highest-rated products on Japan's largest beauty platform — with review counts most Western brands can't touch.

Weekly

Monday mornings: @cosme rankings, new product alerts, and ingredient research — translated from Japanese.